Kusum Normoyle

Content design and strategy

CV


I’m a content designer and strategist with a background in digital government, university and creative technology education.

I’m detail-obsessed, analytical, and thrive in strategic settings. I use a wide range of design and content creation skills to find intelligent, tactical content solutions. Purposeful, ethical and sustainable content are my focus. 

As an artist and musician, I’ve presented nationally and internationally. I’ve been awarded numerous grants and delivered lectures and workshops at prestigious organisations. My background in art, music and research shape my work in content design.

Get in touch to see my case studies.



Case study TypeYear
GTP Knowledge HubContent operations, governance, UX design2025
NSW Automation Guide
Content design, technical writing2023
State Digital Assets Reuse Policy
Content design2023
Licensing NSW + Pattern Library
Content design, operation, UX writing2025
Digital NSW content operations
Content operations, education, EDM
2023
Digital Restart Fund
Content, graphic and web design2022, 2023
Other writing
Various2020>
Sydney College of the Arts 
Social media, content creation, web production2019
Various
Sound design
2014>
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Foundation in Content Design
Content Design London
2023

Master of Fine Art (Research)
The University of New South Wales, Art and Design
2020

Honours Sound and Media Art
The Royal Melbourne Institute of Technology 
2009

Bachelor of Electronic Art
The University of Western Sydney 
2007


  • UX writing, content design, operations and governance
  • Voice, tone, style and guidelines, accessibility, design systems
  • Research, content testing, SEO and optimisation
  • Learning and curriculum design
  • Agile, SAFe, stakeholder management 
  • Content creation: video editing, graphic design, sound and music production, photography.


  • Figma, Miro, Canva, Adobe Creative Cloud Suite, AEM, Moodle, Drupal, GA4, Confluence, Jira
  • LLM: Gemini, ChatGPT, Claude, Midjourney.

Senior Content Designer
Government Technology Platforms, Digital NSW
March 2024–December 2025

  • Led a content transformation and governance initiative. Developed self-service templates, writing guide, and governance framework. Standardised and enabled sustainable, collaborative authorship protocols.
  • Developed content vocabularies, reusable templates and UI strings. Led the design of licence transactions and facilitated team design workshops.
  • Led UX content and documentation of the Licensing NSW Pattern Library. Supported a team of UX designers to deliver high-impact, digital licensing services.
  • Researched, designed and tested a broad range of public and business-facing NSW Government products and services.

Content Designer
Digital Strategy Investment and Assurance, Digital NSW
November 2022–March 2024

  • Content custodian NSW Government Digital Design System. Full-stack content design discipline: researched, designed, tested and published a broad range of content types.
  • Digital NSW website content: content strategy, operations and uplift.
  • Collaborated across functions to deliver digital transformation policy and guidance to all government portfolios, such as the NSW Government Automation Guidelines and AI Guidelines.
  • Researched, authored and published stories promoting digital innovation in NSW Government.

Education Support Officer
Music and Sound Production, TAFE NSW Ultimo
April 2021–November 2022

  • Designed and delivered an Academic Writing Workshop, Bachelor of Creative Practice, Music and Sound Production. Lectured on research, writing, analysis, and critical thinking skills.
  • Managed Moodle (LMS) and teacher SharePoint. Standardised assessment templates and learning resources.
  • Uplifted communications through a diverse range of content and graphic design activities and led industry guest lecture series.

Non-Traditional Research Output Data Analyst
The University of Sydney
September 2020–November 2021

  • Research data analysis and reporting. Excellence in Research Australia (ERA) and Australian Research Council (ARC) advocacy. 
  • Support research academics and align research with Excellence in Research Australia (ERA) criteria.
  • Collaborated to revise the Non-Traditional Research Output guidelines and criteria, and researched intranet content and design.

Research and Social Media Officer
Sydney College of the Arts, The University of Sydney
September 2016–May 2020

  • Non-Traditional Research Output and Excellence in Research Australia submissions.
  • Grant writing, including successful Australian Research Council (ARC) grants.
  • Research data documentation, education and advocacy.
  • Full-stack social media content.
  • Coordinated and delivered the University of Sydney's Contemporary Art research web projects.

2014–2019

  • Sessional academic Lecturer, UNSW Art and Design, the University of Sydney, University of Wollongong.
  • Developed and delivered lectures, tutorials and workshops to higher education students. Subjects: Graphic Design for the Web, Experiments in Video Art, Media Art core units, Sound Design, and Art History and Theory (Modernism).

2006–2013

  • Administrator and STEAM educator, Thinkspace, Museum of Applied Arts and Sciences (MAAS).
  • Developed and delivered commercially successful science, technology, engineering, art, and mathematics (STEAM) education programs.
  • Managed bookings, CMS, administration and a small team of educators.

As a sound, performance, and installation artist, I’ve presented nationally and internationally. I’ve been awarded numerous grants and delivered lectures and workshops at prestigious organisations.

Referees upon request.